Inovelli® was born in the great state of Michigan, in an amazing city named Kalamazoo (yes, there really is a Kalamazoo). It was formed from the idea that the Smart Home industry is in desperate need of a hero. A hero that will provide for the everyday person looking to simplify their lives without spending their entire paycheck. How do we know this? Well, we were that person looking for the next way to automate our house but with very little income to do so (can someone say Student Loans?).
The storyline is the same no matter who we talked to, no matter which forum we posted in, or social media groups we monitored. People are paying a premium for products simply due to the fact that there is very little competition out there.
There was not a company that was willing to stand up for the people and help them afford technology that makes their lives easier, and less stressful. There wasn’t a company willing to sacrifice margins to put quality products in the hands of more people. Finally, there wasn’t a company who not only thought about how to help those who already own homes, but provide products designed for apartments as well.
We could go on and on, but we know the average person’s attention span is limited, so we’ll go ahead and say this. We’re proud that we are a small, private company. We realize we may not have the latest innovations, the trendiest products, or even the financial backing of a giant corporation.
But what we do realize is that we’re able to make decisions quickly, address customers personally, and offer products that are just as good, if not better, at a lower price. It also helps that our decisions are not tied to those pesky stockholders.
So, as long as we are in operation, our Mission Statement is this: